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November 3, 2009 [feather]
Full circle

The higher ed accountability movement has been dismissed by many academic insiders as a right-wing Trojan horse--a way of eroding academic freedom, ending tenure, and putting power in the hands of politically driven nonacademics. But that's the defensive posture of an academy that is very resistant to change--and, ironically, very slow to learn that the era of responsible transparency is here to stay.

Proof: the left-wing Center for American Progress is now lending its voice to the call:


The Center for American Progress has impeccable credentials for the Obama era. In the same way that the right-leaning Heritage Foundation and American Enterprise Institute had the attention of the Bush administration, the Center for American Progress, headed by the former Clinton confidante John Podesta, is the think tank for the current White House. Time magazine called the center "Obama's idea factory" after his election last year.

Which makes the center's new white paper on higher education all the more interesting -- and, perhaps, all the more concerning to some college leaders.

The document, "Putting the Customer First in College," calls on the U.S. Education Department to create an Office of Consumer Protection in Higher Education that would (1) pressure colleges to produce significantly better data on how well they serve students, (2) develop a system for making that data available for students to use in choosing a college, and (3) direct students unhappy with their colleges' educational practices to federal, state, or accrediting officials who can help them resolve their complaints.

"In most sectors of our economy, customer focus is paramount, as it should be in education, too," the author, Louis Soares, writes in the paper. "Customer focus could yield a more student-centric system through the development and dissemination of user-friendly 'truth-in-education' information that helps students make 'best-fit' choices regarding which education provider to select based on customer preferences such as: academic quality, price, convenience, learning style, beginning education level and the anticipated return on their investment in education."

He adds: "The Office of Consumer Protection in Higher Education can be a powerful agent for righting [an] imbalance of knowledge and helping students succeed in college and save money to boot."

If that language sounds vaguely familiar, it should -- it echoes ideas inherent in Margaret Spellings' Commission on the Future of Higher Education, which similarly bemoaned the lack of available data to help families and parents decide which institutions would best suit and serve them.

Perhaps not surprisingly, Charles Miller, who headed the Spellings panel, largely embraced the paper by Soares, saying (via e-mail) that it "could be a game changer" because of its "focus on the student as a consumer in a regulatory scheme."

"If the academy and its leaders in the associations and institutions react in a hostile way to this idea, or even with their usual delay and obfuscation, it will be a serious and tragic mistake," Miller wrote. "Similar to what happened in the reauthorization of the Higher Education Act, the academy will end up getting pressure for more reports and stricter regulation instead of being active participants in planning and implementing an effective data system."


CFP is sounding an awful lot like ACTA, the Center for College Affordability, and many others who have been calling for similar measures for some years. CFP's emphasis on finding ways to measure and report learning outcomes is especially resonant.

An aside: I expect to see knee jerk reactions CFP's consumer protection rhetoric. Defenders of the academic status quo have long objected to what they see as a "corporate" mentality infecting higher ed governance, one that devalues the educational enterprise by positioning students as consumers who expect to be served and pleased rather than challenged and educated. And while they have a point--if you've ever taught college, you know the frustrations of dealing with entitled students who think their parents' tuition payments mean that they are your boss and that their A's are pre-paid--they are wrong to use those frustrations to stonewall necessary change. The goal is to empower students to choose their schools wisely and to compel schools to be more student-centered while also enhancing higher ed's educational quality. it's not either/or: it's both/and.

posted on November 3, 2009 6:25 AM




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Comments:

Soares wants a new bureaucracy to provide information on "customer preferences such as: academic quality, price, convenience, learning style, beginning education level and the anticipated return on their investment in education."

That sounds rather unnecessary to me. All of this information is already readily available for any decent college. Want to know about "learning style"? Check out the countless syllabi available on-line. Want to know about beginning education level? Check out the requirements for different majors. Want to know about "anticipated return"? Check out the job placement information for recent graduates.

But none of that is better than good advice from a smart high school teacher or counselor. My high school creative writing teacher just sat me down one day and asked, "What do you want to study?" I said, "English and philosophy." He replied, "Anything you do with those majors will probably require graduate school. So find a cheap, decent college where you can work closely with faculty, get good letters of recommendation, and create a senior project that will be impressive." Which is what I did, and it was more helpful than any "anticipated investment return" data.

Posted by: Luther Blissett at November 3, 2009 9:31 PM



The point is to compel schools to provide honest information--which they don't--and to enable parents and prospective students to compare data across schools. There is a proven need for that, and it won't be met by doing nothing.

Posted by: Erin O'Connor at November 4, 2009 6:23 AM



it won't be met by a government agency either. a lot of schools are student centered--check out their fantastic health facilities and mall-like student centers. christ on a crutch, maybe we can add another czar to head the office. To some degree doesn't the "anticipated return" on students' college investments depend a great deal upon things they do? a new federal government office isn't a "necessary change." i agree with luther, students are already empowered, and don't need the .gov's help (and certainly don't need a .gov tattle tale line for every complaint).

Posted by: jason at November 4, 2009 2:28 PM



Jason -- I hear you re: bureaucracy isn't the answer to anything except more bureaucracy. But it doesn't work to say that the status quo is working, because it isn't. Look at the well documented issues we have with access and affordability, massive attrition and miserable measured outcomes for literacy, numeracy, and general knowledge. The students who are captured by these statistics are not 'empowered.' So what do we do? I'd love your thoughts.

Posted by: Erin O'Connor at November 5, 2009 8:13 AM



Don't have all the answers; however, I will say something about affordability. If parents, students, et al. want tutition to go down, maybe they should get their states to actually fund the schools. I realize for some schools this isn't a problem, but in my state higher ed funding is continually reduced. Remove some of the school bureacracy--all those programs that seem to exist so some administrator can have a high paying job. As for "massive attrition and miserable measured outcomes" that's a bit tricky, isn't it? Some of those things schools can do (we are working hard at assessment and we even hired a new associate provost for it--the new ap has never actually taught a class, but is a "specialist"), and others depend on the student's background (high school, parents, work ethic, etc). I'm all for being accountable and giving students their money's worth. The problems in education, however, are fairly complex and few want to deal with them as complex; many offer simple solutions; many are criticizing some strawman version of education or teaching. I agree with you that the status quo isn't working, but I disagree with your assessment of the size of the failure and certainly disagree with more .gov solutions. As for the decline in what students know--show me comparative data between now and fifty years ago. I see miserable test scores (and don't get me started on the whole testing industry), but those numbers (like any quantitative data) don't mean anything without the proper comparison.

Posted by: jason at November 5, 2009 8:54 AM